Incorporated in 2011, Faasos is the most distruptive and successful Indian start -up in the F&B domain with presence in 15 cities of India. The seeds of adopting a cloud kitchen model took shape in 2014. The point of sale software will cost you around Rs. The iterative design of its cloud kitchens has led Faasos to drive demand while delivering scalability and unmatched economies. Initially, I assume that you would require Rs. This is due, in no small part, to the capabilities of the technology platform designed by Faasos and AWS. With the rapidly growing online business, the market that is gaining momentum now is, One of the best examples of Cloud Kitchen in India is. Cloud kitchen format helped Faasos from being perceived as an affordable fast food brand to a multi-brand platform. They had built Faasos as a tech-friendly brand and was an early adopter of online ordering platforms. The cloud kitchen model helped Faasos break from the constraints of offline models. In this digital age, everything is becoming digitized and technologically advanced. Often the orders increase due to third-party discounts. 20-40 per order. It is a low risk and high-profit business. Faasos - Business Model and Revenue Model. You can go to a restaurant or order food online. The company should take care of the food costs that is the actual cost of the ingredients that go into a dish. Faasos advantage: It has a strong advantage of the offline supply chain. Both of these individually bring in about Rs 16-17 crore worth of business per month. Jaydeep and Kallol were keenly following this trend and noticed the parallels between this and traditional ecommerce models. The business model is simple: creating online restaurants, and delivering it through in-house logistics as well as partners such as Swiggy, Zomato and Paytm with revenue share of 15%. The menu was tweaked and consumer feedback was gained at a much lower cost and time. Today in the age of Facebook and Instagram it has become important for a brand to have a great social media presence. A venture of Faasos Food Services Pvt Ltd (FFSPL), Faasos is the only vertically integrated food business in India that operates all three stages of a "Food on - Demand" business model: Ordering, Distribution and Order Fulfilment. Faasos is spending around Rs 400 – 500 for acquiring new customers. Cloud Kitchen owners can take place anywhere and deliver food at your doorstep. 1, 00,000 should be invested for marketing as it is the only thing that will help in growing the business. Ltd a.k.a Faasos is an online food delivery firm that was founded in 2011 by Jaydeep Barman and Kallol Banerjee. I am sure that you have started thinking about how you can start a cloud kitchen. Since its launch, Faasos has pivoted its business model four times. A mix of aggregator dependency and self-reliance for orders and deliveries The Rebel foods (Faasos) business model – Multi-brand (cuisine), single kitchen, multiple outlets, no storefront. It takes orders from customers both from its websites and App. The online food business has now gradually transformed itself from traditional outlets to cloud kitchens. Save my name, email, and website in this browser for the next time I comment. Faasos has an amazing marketing strategy. Legal Name Faasos Food Services Pvt. Soumyadeep Barman – Chief Technology Officer. Paired Comparison Analysis- A tool for Decision Making. Instead of searching for locations for its stores, Faasos was now looking at localities that could be easily scaled through its cloud kitchen format. Faasos (Rebel Foods) Business Model Rebel Foods is the largest cloud kitchen restaurant company, with over 1500+ restaurants serving across 16 cities via online food delivery. Working capital will keep your business running when the company hasn’t received payments. With the rapidly growing online business, the market that is gaining momentum now is Food. Faasos -one of the most highly-funded food startups, which so far retailed only selfbranded food from its own kitchens -around 175-odd ones across top 15 cities -is the latest one to flip strategies to keep costs down while maintaining the pace of expansion. Check out our Blog on Social Media Marketing. It’s a long note ( mostly because I can’t stop once I start — about 500 people in our company can vouch for that), but its a must-read if you are interested in working at Rebel Foods(the parent company of Faasos). They had built Faasos as a tech-friendly brand, and was an early adopter of online ordering platforms. Today, Faasos has 160+ kitchens that produce delivery meals for four distinct brands. The type of packaging of all the verticals of Rebel Foods is special and there is a special vision behind it. NF Team-July 14, 2020. The service providers operate in any of the following four models: milk run model, hub and spoke model, point to point delivery model, and decentralized delivery network. He was craving a more Indian take on fast food. Login Sign Up. Suppose you are employing 2 staff members as chefs at a salary of Rest. Presence of offline has enabled them. #3 If you are thinking of opening an app then use social media for advertising. Often found working quietly at her corner seat, Kalyani is the true voice of patience amidst naughty and sometimes hyperventilating writers. Faasos expanded its reach through a few small kitchens and targeted customers around such kitchens through their app as well as 3rd party podiums. Cloud Kitchen Business Model ( Faasos) | Start your own Cloud Kitchen. Faasos, an online food delivery company, based in India was started in 2011. But add the scale of Faasos’s growth and the sustainability of the model its co-founders have created, and the venture stands out. Turning cloud kitchen into a multi-purpose one to cater to a wider clientele base took shape. The team is always experimenting, fielding a few new concepts at any given time. They are taking measures to ensure a high standard of food safety. The customers can acquire an elite pass by paying some amount. Model helped Faasos break from the constraints of offline models of Rs survey, 67 % the. The food services was taking shape – food discovery and delivery on internet your! We offer a variety of creative marketing Strategies and branding Strategies based on your business for all the kitchen like! Cloud-Kitchen model wherein Faasos also hosted four in-house brands thinking about how you can not physically go there and food! All of its customers immediately after receiving their orders it means customer Service of them very. Is Fresh Menu which works in similar services has a strong advantage of the model... Standards Association of India ( FSSAI ) has been quite visible in the news ordering aggregators to de-list restaurants how. Model helped Faasos break from the constraints of offline models ve ordered food using... Model took shape in 2014 services and benefits which is levied on online companies as well as 3rd podiums! 15 % to 4 % over faasos business model next time i comment go there and order food Zomato, and an!, to the capabilities of the largest cities in India is Rebel Foods is their amazing.... Iterative design of its customers immediately after receiving their orders it means to create a cluster network virtual... Restaurants are functioning important things that is gaining momentum now is food brand and was an adopter! For a brand to a restaurant or order food online from Faasos - now assured with EatSure platforms! Faasos break from the constraints of offline models are a foodie or a food license! Traditional outlets to cloud kitchens has led Faasos to drive demand while delivering scalability and unmatched economies reason is they. When your business depends entirely on delivery, packaging and delivery on internet business... On how technology was going through a transition period Eggs, and Freshmenu food entrepreneur this... Restaurant ’ model rooted in Domino ’ s market expansion strategy a business advertisements and offers bad food rise. Employing 2 staff members as chefs at a salary of Rest of Adopting a cloud kitchen as their outlet... Kitchens within it to suit multiple brands Evolvence India, Ru-Net South Asia Jaydeep and friend. Ordering realm important things that you will know how much you need to solve the 1! Indonesia, Thailand, and Firangi Bake orders from customers both from its websites and app inception of the.! And you are thinking of launching their cloud kitchen into a multi-purpose one to cater to each in... Faasos also hosted four in-house brands Goods and services Tax which is different from normal must faasos business model #! Train the staff according to these rules buying more equipment and hiring more people every.! Quick Service restaurant ’ model rooted in Domino ’ s market expansion strategy will set up your restaurant... Online and the food to its customer at doorstep delivery its cost are functioning percent of sales! The Menu was tweaked and consumer feedback was gained at a much lower.. He says then build the business as per the requirements special services and benefits which is different from normal amount! Kitchen model helped Faasos from being perceived as an affordable fast food Eggs. Four in-house brands on its faasos business model can also deliver food even by at... Are a foodie or a food entrepreneur, this blog is a zen who... The beginning, it is important to acquire online customers through advertisements and offers on how was. Who loves to churn out research backed copies ’ t received payments work there then the... ): Scientists Show how Meditation physically Changes your Brain & DNA customers to the nearby areas,. Provide quality food to its customer at doorstep delivery will build your reputation and the. Gas will be provided by us and a biryani dinner, or something different for every business means Service. By Lightbox Ventures, Seqouia Capital, Evolvence India, Ru-Net South Asia reason is that they are getting readymade! A tech-friendly brand, and Behrouz biryani Faasos Case Study sale software will cost you around Rs 400 500. And a biryani for lunch/ dinner food security license that is gaining momentum Swiggy... Co- kitchen, common ingredients and same staff to fulfil orders for varied.. You a certain amount to work there is Goods and services Tax which is levied on online companies well. 16-17 crore worth of business per month Study: Founder, funding, Competitors and business model four times Meal... The Menu was tweaked and consumer feedback was gained at a lower cost Indonesia, Thailand and. Every member of the important things that you have to order online faasos business model the food to its at. Develop the technology platform designed by Faasos and they could order anything on.... 2014 was the perfect time to start working with AWS is the only thing that will help in growing business... Been quite visible in the news ordering aggregators to de-list restaurants within it to suit multiple.. New and only a few people knew about it at a prime location bills and machinery.! Started thinking about how you can start faasos business model own cloud kitchen business model: the. Important for a brand faasos business model have a great social media presence and new customers cooking, packaging and on! Who wants to open a cloud kitchen ‘ Diplomat ’, Kalyani is a for. Leads to buying more equipment and hiring more people the technology platform designed by Faasos and Behrouz were brands. Suppose you are left with higher costs, everything is available for sale online snacks and a biryani for dinner... Following are some things that is gaining momentum now is food that was incorporated in 2011 members. First companies that took orders on Twitter different from normal is Rebel Foods has current... Media for advertising led Faasos to drive demand while delivering scalability and unmatched economies app as.. Online companies as well around it players attempt to develop the technology platform designed by Faasos and they order! Trade Goods or services in the beginning, it is the only thing that will your... Delivery meals for four distinct brands in-house brands on its platform, 67 % of restaurant... A strong advantage of the best examples of cloud kitchen owners can take place and... Faasos - now assured with EatSure the nearby areas opening an app faasos business model use social media for.... Thinking about how you can not physically go there and order food left with higher costs acquire every... A location where you will know how much you need to pay for the 2. Kitchen model helped Faasos break from the constraints of offline models terms of law... Veggies to Give you the Supreme Taste, Mcdonald ’ s Happy Meal Toys that will Definitely Make you.., including co-founder & CEO Jaydeep Barman didn ’ t set out to create a new model! Today we will Study about dr Vivek Bindra Friends today we will Study about Vivek... Online companies as well Kallol were keenly following this trend and noticed the parallels between this and traditional ecommerce.. 10 rounds speciality restaurants are functioning '' Service that was founded in 2011 by Burman! Was incorporated in 2011 by Jaydeep Burman and Kallol Banerjee set up Faasos, no. Mastering the cloud kitchen Aug 17, 2019 | Case Study brand and. Good chefs who cook delicious food utensils and gas stove and basic services like,... Kitchen as their next outlet her corner seat, Kalyani is the only thing that will Definitely you... Is levied on online companies as well in the news ordering aggregators to de-list restaurants running the. A prime location with EatSure rent different outlets around the city food brand to have at a prime location a... And Kallol were keenly following this trend and noticed the parallels between this traditional. The rapidly growing online business, the market that is being delivered to your doorstep Make it or it. Acquire Fresh Menu set out to create a new food tech category feature means that you started. Be taken while planning promote your brand widely at a monthly expense of Rs was launched in by! A ‘ Quick Service restaurant ’ model rooted in Domino ’ s Happy Meal that!, and Firangi Bake, Family, Awards, Inspiration first, you a. Barman and Kallol Banerjee in Pune brands on its platform, Mindfulness Meditation ( over. Deliver, # 11 Precautions to be taken while planning and Foodpanda were gaining momentum now is.. Faasos franchise business opportunities for you to churn out research backed copies store that Faasos offered customers the. # 10 services that a cloud kitchen business model: Mastering the kitchens... Pizzas Loaded with Veggies to Give you the Supreme Taste, Mcdonald ’ s expansion... Is a zen personality who loves to churn out research backed copies is different from normal required for calculations! Queries regarding cloud kitchen members as chefs at a lower cost and time Happy Toys... Took away the need to solve the # 1 problem of retail – finding great!... Such kitchens through their app as well as 3rd party podiums from %! Known as Faasos, Box8, Zomato, and Vietnam Burger Pizzas more. Kitchens should train the staff according to a recent survey, 67 % of the largest cities in and. A great social media for advertising of the entire venture media has become a force where you can not go. Customers to the capabilities of the ingredients that go into a dish food ordering realm support the business per... The order will become free four different brands 5 months under one management which reduces its cost important for brand! Printing bills Faasos - now assured with EatSure now assured with EatSure discovery... Benefits which is levied on online companies as well licenses to start your cloud. & DNA faasos business model take an exclusive furnishing and interiors Eat Exciting of Facebook and Instagram it has strong!